Designing for human futures.

NEW: FOR YOUR TEAM

Synaesthesia
Sensorium

How to design for multisensory futures.

Provocations in words and perception. This is an Activity Lab Curiosity Catalyst session. Tease your team’s senses and tickle their curiosity.

Explore the weirdness of our sensory interactions in this experiment-filled session. Investigate words as a gateway to the senses. Discover how the subconscious brain shapes reality and drives behaviour.

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Book this session

NEW: FOR YOUR EVENT

Fantastic
Voyage

How to design for experiential futures.

This talk is packed with audience participation. Journey from the outer world to your inner experiences via the interface that seems hidden in plain sight.

Discover how expectations shape perception, evoke feelings and transform the senses. But, be prepared — because what you expect is not always what you get.

Understanding what happens to your brain on words with strategies to emotionally resonate with your audience.

Explore words as a gateway to the senses.

An innovative way to understand how the subconscious brain shapes perception and drives behaviour.

ADOBE MAX SPEAKER

How diversity shapes meaning

How to design for inclusive futures.

How each of us sees and experiences the world is influenced by our cultural histories, what we’ve experienced before and the uniqueness of each of our brains.

By understanding that meaning is created in the eye of the beholder, we can create designs that are inclusive and resonant.

This makes us better designers and human beings.

FOR YOUR EVENT OR TEAM
Book a diversity session

LONDON DESIGN FESTIVAL SPEAKER

Narrating Culture: A Taste of Time

How to design for time traveling futures.

Discover how typography evokes time, place and memory. How print has played a pivotal role — from revolutions to individualism to how our brains are wired. You’ll take part in a sense-hacking tasting experiment that demonstrates how you taste with your eyes, ears and brain.

Tune your eyes into what words are telling you at first sight.

FOR PUBLIC ENGAGEMENT
Book a narrating culture event

How to design for human futures. Informed by over a decade of mass-participation typography experiments.

Scientific insights translated into visceral experiences and live experiments. Don’t just learn about the science. Experience it.

Speaker Showreel

Main image: NextM conference, Düsseldorf

NextM_SarahHyndman_Stage Double-homepage 2.jpg

Type Tasting founder Sarah Hyndman is a designer/researcher, author and speaker. She has been leading the way in typosensory perception since 2013.

Sarah has given keynote talks at SXSW, TEDx and Adobe MAX. She’s been interviewed by Wired, Fast Company and CNN. She’s appeared on BBC Radio 4, Channel 4 Television’s Sunday Brunch and she is chef Heston Blumenthal’s typosensory expert.

ENTER THE

Online
Typosensory Lab

TAKE PART IN EXPERIMENTS

“F*!*ing genius!” Adobe MAX LA, “Surprising & delicious” adidas Herzogenaurach, “Left a lasting buzz and excitement behind her” BBC Bristol, “Went down a storm” Mindshare, “Like a mini TED with activities” WGSN, “Activities to figure things out for ourselves” D&AD, “Such a clever structure” Ketchum, “Sarah’s talk was a game-changer” SXSW Austin.

International speaker

Sarah Hyndman has spoken in the US, Canada, UK, Denmark, Finland, Germany, Italy and Spain. She’s given keynotes at SXSW Austin, Adobe MAX LA, Design Thinkers Toronto and Vancouver, NextM for GroupM, the London Design Festival and TEDx.

Author

Books include the bestselling Why Fonts Matter (Penguin/Random House) and How to Draw Type & Influence People (Laurence King).

Published studies include The role of typeface curvilinearity on taste expectations and perception.

Teams

Sarah hosts experiment-packed activity lab sessions. She guides participants through games and experiments. Analogue props and multisensory stimuli encourage engagement, challenge assumptions and provoke conversations.

Why Fonts Matter by Sarah Hyndman — The UK edition is currently being reprinted, it will be available again this month. The Italian edition is on the way.