Launching October 21st
All pre-ordered copies will by signed
The typographic sweet & sour taste-changing jellybean experiment
by Sarah Hyndman
Book 1 of 2
Can a word influence what you taste? Discover how to run this experiment yourself.
Find out why type influences what you taste and read the story of the typographic taste-changing jellybean experiment including what happened behind the scenes and the things that went wrong. Read how Heston Blumenthal did a version with wine and find out about typographic seasoning. This is the companion to a published scientific paper and develops an idea first presented in Sarah Hyndman’s first book Why Fonts Matter.
Type Tasting Books
This is an exciting new series of pamphlet-style books written in everyday language, each featuring an area of the research and investigations Sarah Hyndman has been undertaking since 2013. Join the mailing list for updates.
Pre-order a signed copy (available October 21st)
£10 + postage*
Pre-order signed copies of books 1 & 2 together (available October 21st)
£18 + postage*
Please check that your email and delivery address on your PayPal account are correct because this is where your book will be posted to. Type Tasting holds no responsibility for being supplied with an incorrect delivery address. Redelivery will be at the cost of the customer.
All UK orders are sent by Royal Mail 1st Class. For international orders please allow 6–12 working days for delivery.
Please get in touch to purchase larger quantities.