Launching October 21st
All pre-ordered copies will by signed
Delicious sweet & sour fonts
by Sarah Hyndman
Book 2 of 2
Find out how and why the appearance of words impacts what you read, with new and unpublished research results.
Why is it useful to know about Sweet & Sour typography? Because it turns out that it’s not just the language of food — it can also impact your mood. Round shapes and typefaces make us happy while we associate angles with things that we dislike, and these can even alter what we experience as a result.
This book develops ideas first presented in the book Why Fonts Matter and the research paper The Taste of Typeface. This book presents more detailed and unpublished research into sweet and sour typeface shapes, with examples of curvy and spiky typefaces ranging from old classics to those by new and contemporary designers. There are new thoughts on how to describe the experience of typography, along with all of your imaginative typographic jellybean descriptions.
Type Tasting Books
This is an exciting new series of pamphlet-style books written in everyday language, each featuring an area of the research and investigations Sarah Hyndman has been undertaking since 2013. Join the mailing list for updates.
Pre-order a signed copy (available October 21st)
£10 + postage*
Pre-order signed copies of books 1 & 2 together (available October 21st)
£18 + postage*
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