Type Tasting books logo
 

These are not the usual typography books. These are for people who want to change how we think and talk about typography.

This in an ongoing series of pamphlet-style books that will share the experiment results and ideas Sarah Hyndman has been developing since 2013. Proceeds from the books will be invested back into the series so every copy purchased will be supporting future books.

The first editions will be printed as short-runs and pre-ordered copies will be signed.

Typographic Taste Changing Jellybean Experiment

By Sarah Hyndman
Book 1 of 2
£10 + postage
First edition

Pamphlet-style book
44 pages including cover
Size 210mm x 148mm

Launching November 11th
Pre-order an advance copy now
All pre-orders will by signed

A Taste of Type from Sour to Sweet

By Sarah Hyndman
Book 2 of 2
£10 + postage
First edition

Pamphlet-style book
44 pages including cover
Size 210mm x 148mm

Launching November 11th
Pre-order an advance copy now
All pre-orders will by signed

Books 1 & 2 together

By Sarah Hyndman
£18 + postage
First editions

Pamphlet-style books
44 pages including cover each
Size 210mm x 148mm

Launching November 11th
Pre-order books 1 & 2 now
All pre-orders will by signed

Join the mailing list for updates.

 
 

Type Tasting Books
An exciting new series

Type Tasting founder Sarah Hyndman has been exploring typography and perception since 2013 and is the author of books including the bestselling Why Fonts Matter. She’s gathered a wealth of research results and experience, which she will published in this exciting new book series.

“I’m on a mission to change the way we think and talk about typography by making it exciting for everybody.”

These pamphlet-style books will be written in everyday language and designed to be attractive, accessible and useful. They will document the process and share the results of each topic; ranging from companions to published scientific studies featuring step-by-step details of the experiments to books on topics designed to surprise, entertain and delight.

Join the mailing list for updates.

Become a patron or get in touch to become a sponsor.

Sarah Hyndman

I’m Sarah Hyndman and I’m on a mission to change the way we think and talk about typography by making it exciting for everybody. 

I say the word “typography” and people often assume it’s a specialist subject, but I disagree. I think it’s a not-so-secret code hidden in plain sight, and that everybody knows how to read it. From shop signs and food packaging to our favourite book covers or movie posters, typography is the magical and wondrous language of our everyday lives.

As part of this mission I explore how the shapes of the words we read alter our experiences, and how understanding this could encourage positive behaviour change. By co-opting the language of consumerism and turning it towards good, I believe that we can make the world a better place.

All my research is self-initiated and self-funded, which means I can explore topics intended for good without a commercial agenda.

I’ve been researching type and perception and multi-sensory typography since 2013. My plan is to write, design and publish a series of pamphlet-style books to document the process and share the results of each topic.

Pre-order a book or come on board as a patron, and you can be a part of this change.

 

Why Fonts Matter
by Sarah Hyndman
Penguin/Random House 2016
Buy now (UK)
Buy Now (North America)

What’s Your Type? The type dating card game by Sarah Hyndman
Laurence King 2019
Pre-order (UK)
Pre-order (North America)

How to Draw Type and Influence People An activity book
by Sarah Hyndman
Laurence King 2017
Buy now (UK)
Buy Now (North America)

 
Type Tasting Books
 

Logo typefaces: Caslon Graphique by Leslie Usherwood, inspired by the styles of William Caslon, and Avant Garde by Herb Lubalin and Tom Carnase.

Author photo by Juliana Johnston.