Pick your favourite business card from the style of the ‘Hello’. Click on the card and read your lighthearted personality analysis based on your choice of typeface.

The results are informed by Type Tasting research. A series of books featuring the results of all the topics explored, ranging from typographic synaesthesia to semiotic equations for choosing fonts, is planned from early 2019. You can play a vital role in making this happen, find out more and sign up here.