2018

 25th October * Talk & experiment *  Museum of Brands  London Typographic interventions: guilt vs seduction  Find out more and book

25th October
* Talk & experiment *
Museum of Brands
London
Typographic interventions: guilt vs seduction
Find out more and book

 September * Events *  New Type Tasting events for the London Design Festival: Gin & Type Tasting Wine, Type & Culture  Bankside Design District  Find out more   

September
* Events *
New Type Tasting events for the London Design Festival:
Gin & Type Tasting
Wine, Type & Culture

Bankside Design District
Find out more
 

 9th June * Pop-up Typography Lab*  Typographic Interventions    Birmingham Design Festival   Graphics Hub Birmingham & Midland Institute Updates #TypeTastingLab @TypeTasting  Find out more

9th June
* Pop-up Typography Lab*
Typographic Interventions
Birmingham Design Festival
Graphics Hub
Birmingham & Midland Institute
Updates #TypeTastingLab @TypeTasting
Find out more

 24th to 26th April * Pop-up Typography Lab *  D&AD Festival  The Old Truman Brewery, London Updates #TypeTastingLab @TypeTasting  Find out more

24th to 26th April
* Pop-up Typography Lab *
D&AD Festival
The Old Truman Brewery, London
Updates #TypeTastingLab @TypeTasting
Find out more

 17th April * Interview *  BBC Radio 4 Michael Rosen’s Word of Mouth   Talking fonts, Letraset, passive-aggressive typefaces and playing Typography Karaoke with guest Sarah Hyndman   Listen to the show

17th April
* Interview *
BBC Radio 4
Michael Rosen’s Word of Mouth

Talking fonts, Letraset, passive-aggressive typefaces and playing Typography Karaoke with guest Sarah Hyndman
Listen to the show

 3rd March * Talk *  The Future is Coming  P21 Gallery, London  Speaker    Find out more

3rd March
* Talk *
The Future is Coming
P21 Gallery, London
Speaker
Find out more

 1st March * Talk & workshop *  Vuoden Huiput Festival  Helsinki, Finland  Speaker & w  orkshop facilitator    Find out more

1st March
* Talk & workshop *
Vuoden Huiput Festival
Helsinki, Finland
Speaker & workshop facilitator
Find out more

 14th February * Celebration *  Type Tasting turns five!   10 days of prize giveaway packs of signed books and goodies #TypeTasting5years.   Find out about five years of Type Tasting

14th February
* Celebration *
Type Tasting turns five!

10 days of prize giveaway packs of signed books and goodies #TypeTasting5years.
Find out about five years of Type Tasting

 5th January * Tasting event *  2018 Trend Tasting   Type Tasting Studio  Host    Find out more

5th January
* Tasting event *
2018 Trend Tasting
Type Tasting Studio
Host
Find out more

 

2017

 7th/8th November   Design Thinkers, Toronto   Speaker & mass participation installation curator (Monotype Lounge)

7th/8th November
Design Thinkers, Toronto
Speaker & mass participation installation curator (Monotype Lounge)

 3rd November   Northern Design Festival   Speaker

3rd November
Northern Design Festival
Speaker

 28th October   BumbleBizz London launch   Type Tasting workshop for entrepreneurs

28th October
BumbleBizz London launch
Type Tasting workshop for entrepreneurs

 
 12th October   IFRA Fragrance Forum conference   Speaker & tasting host (multisensory typography)

12th October
IFRA Fragrance Forum conference
Speaker & tasting host (multisensory typography)

 17th October   Mondaine watch press launch   Pre-dinner speaker

17th October
Mondaine watch press launch
Pre-dinner speaker

 7th October   We Love Graphic Design   Copenhagen Speaker  

7th October
We Love Graphic Design
Copenhagen
Speaker
 

 16th & 17th September   Type Tasting Font Selfie Workshop   V&A for the London Design Festival Speaker & mass participation installation curator

16th & 17th September
Type Tasting Font Selfie Workshop
V&A for the London Design Festival
Speaker & mass participation installation curator

 Thursday 15th June   Glug Birmingham   Speaker

Thursday 15th June
Glug Birmingham
Speaker

 

Pop Up Type Tasting Typography Lab
Stoke Newington Literary Festival
2nd & 3rd June
The Type Tasting Lab will be popping up at various festival locations throughout the weekend and inviting you to take part in experiments as part of Sarah Hyndman’s current research. Get location updates on Twitter at #TypeTastingLab.

Event: Pride, Prejudice & Perceptions
Presented by AVM Curiosities & Type Tasting

British Academy Literature Week 2017: Adaptations and Transformations
One story served three ways through sound, sight, scent and typography.
15th to 19th May 9am to 6pm
Lates event Friday 19th May 7pm to 9pm

Find out more
Part of Open Senses Festival

Talk: How to Draw Type and Influence People
Stoke Newington Bookshop, London N16

Thursday 11th May 8pm (talk starts at 8.15)

Event: Wake up and Smell the Fonts
D&AD Festival Fringe
Shoreditch House, London
Multi sensory games and experiments with typography
Wednesday 26th April, 9am to 10.30am
Open to D&AD Fringe ticket holders
Supported by Monotype

Event: Book launch
How to Draw Type and Influence People: An Activity Book
Tate Modern Terrace Bookshop, London
Join us in our larger-than-life Typographic Sweet Shop for grown-ups
Friday 21st April, 6pm to 8pm
Free and open to all

Book publication: How to Draw Type and Influence People by Sarah Hyndman 
An activity book by Sarah Hyndman, Laurence King Publishing
***Book publication day***
Publication day: Monday 17th April

Interview: Channel 4’s Sunday Brunch
History and fashion in type with Sarah Hyndman
Sunday 9th April

 

2016

Event: Do You Judge a Wine by its Label?
Wine & Type Tasting

Laithwaite’s Arch, Borough Market, London
Thursday 8th December, £40

Event: Open Studio Weekend
Type Tasting studio, Dalston, London
Saturday 26th & Sunday 27th November

Talk: Never Mind the Typography
Talk at the Museum of Brands, London
Tuesday 15th November

Talk: Why Fonts Matter
Talk and workshops at Chester Literature Festival
Saturday 22nd October

Workshop: Typography & mood project
Ecole Intuit Lab, Mumbai, India
3rd to 7th October

Event: Demonstrations of typography for all the senses
New Scientist Live, London
Sunday 25th September

Event: Do You Judge a Wine by its Label?
Wine & Type Tasting, London Design Festival

Laithwaite’s Arch, Borough Market, London
Thursday 22nd, Tuesday 27th September, sold out

Workshop: What’s Your Type?
Workshops, London Design Festival

Bedales, Borough Market, London
Wednesday 21st September, sold out

Workshop: Typographic Time Machine
V&A Museum, London
Saturday 17th & Sunday 18th September
Sponsored by Monotype

Talk: Why Fonts Matter
Talk & book signing
Tate Modern, London
Friday 16th September

Event: Dalston Type Safari
Tuesday 16th August, sold out

Event: Dalston Type Safari
Friday 5th August

Event: Dalston Type Safari
Tuesday 26th July, sold out

Event: Dalston Type Safari
Sunday 17th July, sold out

Event: Dalston Type Safari
Tuesday 12th July

Event: Letterform Live—Experimental typography
Speaker & experimenter
Wednesday 29th June

Event: Dalston Type Safari
Tuesday 21st June, sold out

Event: Open Studios, Chocolate Factory N16
Visit the Type Tasting studio and Lab
Saturday 18th & Sunday 19th June, 11am to 6pm

Event: Dalston Type Safari
Tuesday 7th June, sold out

Talk: Stoke Newington Literary Festival, London
Speaker
Sunday 5th June

Talk: Crossmodalism Gathering, London

Speaker
Sunday April 17th

Awards: D&AD New Blood
Judge
Thursday 14th April

Talk: Nicer Tuesdays, It’s Nice That
Speaker
Tuesday 23rd February

Host: Font Sunday for the Design Museum
Host
Sunday 14th February

Event: Live Type Dating Game
Host, Ruby’s Bar and Lounge
Wednesday 10th February

Event: Sunday Brunch, Channel 4
Guest, live TV interview
Sunday 7th February

Talk: Stoke Newington Bookshop, London
Book signing, Type Tasting games & a glass of wine
Thursday 4th February, 8pm, £3 entry

Book: Why Fonts Matter by Sarah Hyndman
***Book publication day***
Thursday 28th January
(Penguin/Random House website)

Talk: Creative Mornings London
Speaker ‘Eating your words’
Friday 22nd January

 

2015 / 2014 / 2013

2015

Event: Food Sensorium, Food Matters Live, London
Live experiment
Tuesday 17th November

Talk: Ampersand conference, Brighton
Speaker
Friday 13th November

Event: Science Museum Lates, London
Live jelly bean experiment
Wednesday 30th September

Interview: BBC Radio 4 Saturday Live
Live interview
Saturday September 26th

Talk: Hospital Club London
Speaker, Business at Breakfast
Thursday 22nd September

Event: V&A for the London Design Festival
Pop-up Type Tasting: Games and demos
Saturday 19th & Sunday 20th September

Event: Dalston Type Safaris, London
16th & 27th August, 9th & 26th July

Event: Stoke Newington Literary Festival, London
N16 Type Safaris and Type Taster experiences
Saturday 6th & Sunday 7th June

Workshop: D&AD workshop, Edinburgh
Typography Lab
26th & 27th May

Talk: Clerkenwell Design Week, London
Panelist ‘The People vs Graphic Design’
Tuesday 19th May

Talk: TYPO, San Francisco
Speaker ‘Wake up and smell the fonts’
Friday 1st May

Talk: South by Southwest (SXSW), Austin, Texas
Speaker, Future 15
Saturday 14th March

Book: The Type Taster: How Fonts Influence You by Sarah Hyndman
***Book publication day***
This is the first, self-published edition of Why Fonts Matter
Saturday 14th February

Talk: Letterform Live, London
Speaker (Mike Dempsey, Angus Hyland, Sarah Hyndman, Jeremy Tankard)
Wednesday 28th January

2014

Talk: The Typographic Hub, Birmingham
Speaker
Thursday 11th December

Event: Pop-up Typography Emporium, London
Saturday 6th & Sunday 7th December

Event: Tuesday Type Taster, London
Tuesday 18th November

Talk: TEDx, Bedford
Speaker ‘Wake up and smell the fonts’
Saturday 15th November
Read about it

Event: Mindshare Huddle for Monotype
Friday 13th November

Talk: V&A for the London Design Festival, London
Speaker ‘Thinking outside the font’
September

Workshop: South by Southwest (SXSW)
Host Global Typography
8th March

2013

Event: Type Tasting exhibition and workshop
Victoria and Albert (V&A) for the London Design Festival
September 2013

Event: Pick Me Up, Somerset House
Type Tasting session
April 2013

Event: Typographic Swearing ’n’ Cussing
Type Tasting launch event
Valentine’s Day 2013