Case studies

Type Tasting case study: British Academy

* Installation & Lates *
Pride, prejudice & perceptions
British Academy

A sensory exploration of Pride & Prejudice presented as an interactive installation using type, sound, sight and scent to serve one story three ways. The Lates event immersed guests in experiences based on the distinctive typographic flavour of each edition. Created in collaboration with AVM Curiosities.

More about the Lates.
More about the installation.

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* Installation and workshop *
Type Triage installation and Language Lab workshop
Wellcome Collection

Type Tasting explorations of the visual language of health to accompany the Can Graphic Design Save Your Life? exhibition.

Read the case study.

Type Tasting case study: Glug birmingham talk

* Talk *
Personality types
Glug

A fun night was had by all at Glug Birmingham, and it was a pleasure to be on the bill with such impressive fellow speakers and a fantastic audience.

“The audience erupted with laughter”, “Your talk was so inspiring”, “What was so funny? …the type face dating part. Brilliant idea!”, “The talk was so cool!

Find out more.

 
Type Tasting x WGSN fight club

*Workshop*
WGSN Fight Club

A 90 minute bespoke personality type masterclass for international trend forecasting agency WGSN’s Fight Club professional development series.

Read the case study.

Type Tasting case study: D&AD Festival masterclass

* Workshop *
Wake up & smell the Fonts
D&AD Festival

A Type Tasting masterclass at Shoreditch House for the D&AD Festival Fringe

“Tasting, smelling, listening to and even saying type! Mind blowing workshop” “So interesting, so brilliantly delivered and such a clever structure.”

Find out more.

adidas HQ workshop

*Workshop*
adidas HQ Germany

Three sessions run over the course of two days at adidas HQ in southeastern Germany.

Read the case study.

 
Type Tasting masterclass for BumbleBizz

* Workshop *
Typography for entrepreneurs
BumbleBizz

A one-hour styled masterclass that took place during a weekend of events celebrating the London launch of the new BumbleBizz app.

Read the case study.

Type Tasting taster event

* Tasting *
Type Tasting serves up the trends for 2018

The Type Tasting launch event for 2018 served up a typeface four ways: as a cocktail, confectionery, scent and sound. Each taster was designed as a topic for discussion and guests received a menu-style trend report.

Read more on It's Nice That.

* Pop-up Lab *
Mass jellybean experiment
Science Museum

A mass jellybean experiment at the Science Museum Lates as part of the Cravings exhibition with the Crossmodal Research Laboratory.

Read the study.
Read about the event.

 
Interbrand type and sound workshop

* Workshop *
Type and sound workshop
Interbrand

Sound is used as a stimuli for creative thinking and idea generation in a series of fast-paced activities that place the focus on the process of creativity.

Read the case study.

 

Type Tasting case study: BBC

*Games & activities *
Don't believe the type
BBC

A series of break out sessions that took place during the annual BBC Bristol producers’ away day. The themes of the day were change and evolving identity, these gave attendees a forum to discuss the major changes planned for the future of the organisation.

Find out more.

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** Please bear with us, this is a new website and we're still adding in the case studies. Meanwhile if you would like to know more about Type Tasting talks, events, workshops or tastings please get in touch **

 
 
 
 
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Monotype Lounge at Design Thinkers

Hacking flavour perception: Design, technology, & gastrophysics

Pop up typography lab at the V&A for the London Design Festival

 
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Jellybean experiment for Letterform Live with Grafik and Monotype

Olfactory typography

Ice cream type at the Ecole Intuit Lab, Mumbai

 
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Type Tasting Type Triage and Language Lab at Wellcome

Launch event for BumbleBizz with Heaps+Stacks

Mondaine watches

 
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Pop-up Type Tasting Lab at Stoke Newington Literature Festival

Wake Up and Smell the Fonts at Mindshare Huddle with Monotype

Typographic coffee predictor

 
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Book launch event at Tate Modern

Channel 4'sSunday Brunch type expert

Sell-out Wine and Type Tastings at Laithwaites's for the London Design Festival

 
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Pre-talk games and experiments at the Ecole Intuit Lab, Mumbai

Typographic Time Machine workshop at the V&A

Dalston Type Safaris

 
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Live Type Dating Game for Valentine's Week.

D&AD corporate workshop for Baillie Gifford in Edinburgh

Talk at South by Southwest (SxSW), Austin Texas

 
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TEDx talk

Workshop at South by Southwest (SxSW), Austin Texas

Type Tasting launch event: an evening of Typographic Swearing 'n' Cussing.