Type Tasting founder Sarah Hyndman is a graphic designer who has switched careers. She is now an author and public speaker, known for her interest in the psychology of type and who believes that graphic design can be used to create positive change. She has been exploring type and perception as a self-funded, self-initiated basis alongside her commercial work, and has published two collaborative research studies with the Crossmodal Research Laboratory at the University of Oxford.
Sarah gained a distinction for her Master’s degree in Typo/Graphics at the London College of Communication (University of the Arts). She worked for agencies including Hill & Knowlton and Ammunition before setting up and running design company With Relish for ten years.
Sarah creates bespoke workshops for the D&AD and is on their award judging panel, this year she is the D&AD New Blood Jury President for the typography jury. She is a guest tutor in colleges both in the UK and abroad, having taught the year-long Experimental Typography course at the London College of Communication for six years alongside her commercial practice.
Sarah’s talks are interactive, packed with games and demonstrations to inform, entertain and challenge preconceptions. She has been a recent pre-dinner guest speaker for Mondaine watches, and delivered a talk and wine tasting at the Fragrance Forum conference.
Previous speaking gigs include Creative Mornings, Design Thinkers Toronto, Glug, South by Southwest (SxSW), TEDx, Typo SF and the V&A. She is a BBC Radio 4 regular and the type expert for Channel 4's Sunday Brunch.
“Sarah’s talk was a game-changer” TYPO San Francisco
“Insightful and entertaining… a tricky synergy to pull off—bravo!” Design Thinkers Toronto
Main photo by Ivan Jones.