Innovative tastings, breakout sessions with games and activities, or mass participation creative events are designed as stand-alone events, or as experience sessions as part of a conference or festival programme. These can range from providing an entertaining evening for clients and staff, to the press launch of a new product.

Read the case studies of events that have taken place.


A tasting serves up a theme through a series of courses, that take type as the starting point. A course is either an activity, game, smell, sound, taste, drink or cocktail. Guests are taken on a multisensory journey that reveals a story or a theme, accompanied by a menu to mark the event.

A tasting can accompany an installation, workshop or talk.

Case studies:
Wine & Type Tastings.
2018 trend tasting.
British Academy Lates.

Games, activities & experiments

Fun and interactive breakout sessions featuring innovative games, activities and experiments with fun props and styling. This session will prompt conversations and encourage visitors to relax and engage. A bespoke session can be created to tell the story of your brand or product.

Ideal as an engaging pre/post talk session or as a breakout/warmup session at a conference or festival.

Case studies:
Vinyl type.
Creative Review.

Mass participation

A drop-in mass participation creative activity on a type-based theme in which participants produce visuals that are added to a growing display. This is ideal for a large event or conference, and is easily extended to social media.

Case studies:
Design Thinkers Toronto: Font selfies & edible type.
V&A: Typographic time machine.
South by Southwest (SxSW): Global lettering workshop.
Pick Me Up: Display type.


Event photos by David Owens