Events & exhibitions - Mass participation experiments

These gather data for specific studies such as ‘The role of typeface curvilinearity on taste expectations and perception’ and ‘The Taste of Typeface Design’ which are co-authored with Professor Charles Spence of the University of Oxford.

Mass participation experiments

Science Museum
MASS PARTICIPATION JELLYBEAN EXPERIMENT

A mass participation jellybean experiment that took place at the Science Museum Lates. This gathered data and engaged the public in the conversation.

Hacking flavour perception, Somerville College, Oxford University
SMELL AND TYPE PAIRING

Gathering data for the ongoing smell and type pairing research and discussing the scope of the project with scientists, chefs and perfumers.

Food Sensorium, Food Matters Live
THE TASTE OF CHOCOLATE: CHEAP TO PREMIUM

An experiment exploring whether typefaces have the potential to influence the consumer’s perception of its taste and how much it costs.

New Scientist Live
MULTI SENSORY EXPERIMENTS

A series of experiments that establish first stage concepts with a view to developing them in future.

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Photos by Ida Riverosir, Lynda Murray and David Owens.