I’m Sarah Hyndman. I’ve been facilitating groups—from shy lawyers to stressed creatives and rebellious school governors—since launching Type Tasting in 2013. I have a whole toolkit of ways to encourage everybody to participate and to have fun while they reach a shared goal. No subject is too strange. How can I help you?

For clients, stakeholders and teams across all departments and industries.
These are delivered at onsite or offsite meetings and away days.
My background is in the creative and communications industries with knowledge of human behaviour and how the brain works.

Facilitation sessions

Do you have a discussion that needs facilitating? Do you have a problem to solve, a goal to agree or an idea to develop? Are you going around in circles and you need someone external to lead the session?

I facilitate sessions that help your group to collaborate effectively. You’ll engage in activities and exercises which help to generate ideas and solutions. I’ll lead your team towards turning ideas and decisions into actions and outcomes.

Curiosity teambuilding sessions

Would you like to get your meeting or away day off to an energised and talkative start? A Type Tasting session will surprise, energise and provoke conversations.

Take part in fun experiments and demonstrations. These will challenge your preconceptions about how you read the world. Your curiosity will be engaged as you take part in activities that reveal how your subconscious brain works. Everybody is encouraged to have a voice as you discover that there are no wrong answers. You’ll explore words, language and context through a series of interactive games and activities. You’ll get to compare your answers with insights from science and the results of Sarah’s Type Tasting research.

These reset-your-assumptions sessions provoke conversations and energise participants ahead of your main agenda for the day. Your session is tailored to suit the theme or discussion topic for your event.

Get in touch with Sarah to discuss your facilitation session

Facilitation and teambuilding sessions have been run with:
adidas, Autotrader, BBC Bristol, D&AD Fringe, Hampstead School, McCann Health, Mindshare, Mondaine Watches, Monotype, Proximity London, Save the Children, Springer Nature, Virgin Active and WGSN.

“Really inspiring and interesting … Brilliant” Dean Taylor, Head of Customer Insights, Virgin Active.

“This went down a storm … inspiring, inclusive” James Fooks-Bale, Creative Director, Monotype (Mindshare Huddle)

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

“I really loved the session. So interesting, so brilliantly delivered and such a clever structure. It was fabulous.” Ruth Yearley, Partner. Director Of Insight & Strategy, Ketchum (D&AD Fringe event)

“It opened up a lot of thoughts about type and design, especially for the non designers in the room.” Brian Eagle, Head of Design, Proximity London

“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell. It was surprisingly easy” Jake Wallis Simons, Journalist, CNN.

“As one of the key speakers at our Production Management day, through a wonderful range of interactive activities, Sarah converted even the most cynical to the power of the fonts around us. Clever, insightful and original, Sarah manages to creatively present her expertise and knowledge, engaging junior staff to senior managers. She left a lasting buzz and excitement behind her!” Charlotte Godfrey, Production Manager, BBC Bristol

Sarah “was absolutely amazing! Such an interesting person who is obviously so passionate about what she does. Lots of short activities to figure things out for ourselves. Very interactive and help us get to know new members of the Content Team across the company. Loved all the visual elements and the games.” Cross-company content team, WGSN