the Design Museum

Interviewed for the permanent display


When it relocated from its former 1940s banana warehouse home in Shad Thames to its huge new home in Kensington, West London, The Design Museum embraced the opportunity to increase the size of its permanent collection.

The collection includes a permanent typography section. Alongside the items on display is a film featuring three designers talking about type from very different points of view. These are graphic designer David Pearson, creator of iconic book covers for Penguin; Bruno Maag the Swiss type designer and founder of type design company Dalton Maag; and Type Tasting founder Sarah Hyndman talking about her mission to make typography fun and engaging for a mainstream audience.

Sarah has also hosted the museum’s #FontSunday on Twitter, setting a theme of ‘fanciable fonts’ for Valentine’s Day and to celebrate the third anniversary of Type Tasting. This received a high level of engagement and trended for much of the day.

The Design Museum covers product, industrial, graphic, fashion and architectural design. It curates new exhibitions alongside its permanent collection and hosts annual design awards.

the Design Museum
Why Fonts Matter, recommended