Students in Mumbai creating typographic personality analyses

Inspiring the next generation


It’s been a privilege to talk to, and run workshops with students over the years. From speaking at the Type Talks series at Birmingham City University, taking the Pop-up Lab to the University of Bedfordshire, to teaching the second and third year students at the Ecole Intuit Lab in Mumbai for a week. Sarah has also been a judge for the D&AD New Blood Awards, and the Penguin Student Awards.

“I was absolutely blown away. It was just awesome taking part in the experiments and listening to really cool theories about type that I had never heard about before” Daisy Moore, student at UoB, Luton.

“Before I didn’t understand why people held such a passion for typography … Now I see why!” John Alexander, student at BCU, Birmingham.

“The workshop was a brilliant, and absolutely crazy journey. We had an incredibly marvellous time, while actually learning so much more about type, which is something we previously thought we had a good understanding of” Zahra Dhuliawala, student at AUB, Bournemouth.

“You have really opened my eyes to such a brilliant subject, it’s already making me view design work from such a different view point and I now become excited by the possibilities type faces present while experimenting with them” Jessica Dutton, student at BCU, Birmingham.

“Why isn’t typography always taught this way?” Ruchi Mehta, student at EIL, Mumbai.

"A full and fun day of learning about the ins and outs of the psychology of typography. Totally incredible” Eliza Blake, student from RMIT, Melbourne.

Day 4 special prize giveaway includes a signed copy of How to Draw Type and Influence People by Sarah Hyndman (Laurence King), an original illustration created for the book and a selection of postcards and games.

Get in touch to book a Type Tasting workshop or event.

Students photo by Viv Cherry
Pre-talk experiments, photo Viv Cherry