Tate Modern book launch
How to Draw Type and Influence People by Sarah Hyndman.jpg



As a long-time fan of Tate Modern, it has been exciting to hold book launch events in the spacious bookshop in the museum's new Switch House building. The most recent event was for the launch of How to Draw Type and Influence People, when we filled the shop with experiments and games related to the content of the book, including a section we turned into a giant sweetshop.

The book is written and illustrated by Sarah Hyndman, it is designed to give readers a chance to explore different typefaces in a hands-on and creative way, a little like life drawing with fonts. We are delighted that Laurence King Publishing has entered the book into the illustration category of the D&AD Awards.

How To Draw Type and Influence People