Wake up and smell the fonts
Sarah shares with us a story of type and invites us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.
“The garbage crusher made me giggle!”
“Loved your transformation from Times New Roman”
“Type can alter experiences!”
The Jellybean demonstration mentioned has now been published as a co-authored study (read it here), and the project to nudge positive behaviour change through visual language is continuing in 2018.