Client ice-breakers & data gathering
Your time is precious and it’s important to make the most of a planning or creative session by ensuring that client and team members are engaged, open-minded and tuned-in. Sarah Hyndman creates ice-breaker and facilitation sessions with participatory activities and experiments designed to surprise and confront preconceptions as they demonstrate the psychology of visual communication. Sessions are thought-provoking, activities can be created that gather useful qualitative information for an upcoming project, and they set the scene for a productive conversation.
An icebreaker with both the client and team members is an effective prelude to a briefing/planning/presentation session. This creates an open-minded atmosphere in which all participants are engaged and focused on visual language and brand storytelling.
Customised games and demonstrations can be used to gather qualitative information about an experience, a product, or a brand and its competitors. You can then use this information in your briefing or planning session.
A pre-rebrand exploration for client and team uses visual language as a metaphor to explore the past, present and future vision of a company before embarking on an extensive rebrand. This will tune your client into the power of storytelling with typography.
Photos by David Owens