Type Tasting at the London Design Festival 2018

Two new and unique Type Tasting experiences have been created for the London Design Festival that will immerse you in a multisensory tasting journey through time, type and libation. ‘Wine, Type & Culture’ tells the story of the modern world through fonts and wine. ‘Gin & Type Tasting’ takes you through the history of gin, fonts and cultural change.

Two new and unique Type Tasting experiences by Why Fonts Matter author Sarah Hyndman created to immerse you in a multisensory tasting through time, type and libation. Taste a selection of delicious beverages carefully chosen to pair with each theme, and discover that typefaces/fonts are a barometer of social change.

You will find out how cultural context gives typefaces meaning, and what this reveals about the products you interact with in your everyday life. Ultimately, find out how typefaces reflect your tastes, inform your choices and influence your experiences.

These are entertaining tasting evenings following the sell-out success of the Wine & Type Tastings at the festival in 2016, with activities and games throughout.

No prior knowledge of (or interest in) type or design is necessary (over 18s only).

Who is Sarah Hyndman? Listen to her on BBC Radio 4’s Word of Mouth, watch her TEDx talk, read ‘Why Fonts Matter’, download the ‘jellybean’ scientific study.

“Great fun, and I learned so many really interesting things” The history of type, but not like you’ve ever experienced it before!”

Wine, Type & Culture

Wine, Type & Culture:
A time travelling tasting journey through type & wine

Wine tasting evening

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Location: Laithwaite’s Arch
Thurs 6th, Weds 19th, Thurs 20th September
7.00/7.30pm to 9.30pm
Booking essential (details coming soon)
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What can a single font tell you about culture, changing tastes and the amazing history of the modern world?

This is a multisensory tasting with a selection of superb wines, each paired with a significant moment in culture and typography. At the end, you will take an experiential glimpse into the future. The evening is hosted by Sarah Hyndman and Grant Hedley.

Find out more.

Gin & Type Tasting

Gin & Type Tasting:
The story of fonts, civilisation & gin

Gin tasting evening

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Location and dates: To be announced
London Design Festival Sat 15th to Sun 23rd September
7.00/7.30pm to 9.30pm
Booking essential (details coming soon)
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What do the fonts on a label tell you about the history or provenance of a drink? How does this create anticipation, influence your expectations, and even alter what you taste?

This is a multisensory tasting with five delicious gins, each carefully selected to pair with significant shared moments in type and gin history. The evening is hosted by Sarah Hyndman.

Find out more.

 

Type Tasting Pop-up Typography Lab
Typographic Interventions project

The Type Tasting Pop-up Typography Lab will appear at various festival locations throughout the weekend to continue the Typographic Interventions project. Get location updates on Twitter/Instagram at #TypeTastingLab @TypeTasting.

Find out more.