Wine, Type & Culture:
A time travelling tasting journey through type & wine

Wine tasting evening
London Design Festival, Bankside Design District

One of two new and unique Type Tasting experiences that have been created for the London Design Festival that will immerse you in a multisensory tasting journey through time, type and libation. 

Location: Laithwaite’s Arch, Borough Market
Hosted by Sarah Hyndman and Grant Hedley
Weds 19th, Thurs 20th September
7.00pm to 9.30pm
Booking essential
Book now: Weds 19th


What do the fonts you encounter every day reveal about attitudes, the zeitgeist, cultural change, history repeating, faked news and the modern world? 

Join author Sarah Hyndman and wine expert Grant Hedley for a multisensory time-travelling adventure with a selection of superb wines, each chosen to give you a taste of a significant moment in culture and communication. Journey from moveable type on a hacked wine press, to an experiential glimpse into the future. 

Take part in a series of games and activities—including sound, taste and smell—with five delicious wines. Type history is brought to life as you find out how typefaces not only changed the world but that their power still resonates. For example, parallels can be seen in the social change and revolutions triggered when print first proliferated, and in the debate about the influence of social media today.

Join us at Laitwaite’s in the atmospheric Victorian railway arches next to Borough Market for an entertaining and multi-sensory journey through time, wine and type with activities and games designed to delight and inform.

In this unique type and wine tasting we will tell the incredible account of the modern world. This is the story of a hacked wine press, the original disruptors, entrepreneurial perseverance, explorers, inventors, revolutions, nostalgia, authenticity, and our vision for the future of type and wine based on trend predictions.

No prior knowledge of (or interest in) type or design is necessary (over 18s only).

Wine, Type & History Tasting
Wine, Type & History Tasting
Wine, Type & History Tasting
Wine, Type & History Tasting
Wine, Type & History Tasting
Wine, Type & History Tasting

What people said about Wine & Type Tasting at LDF 2016

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts


“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

“Fun and informative” “Eye-opening” “Interesting and surprising” “Fascinating” “Illuminating” “A different perspective” “Typography + wine tasting = the best of both worlds” “Fantastic experience, would definitely recommend it” “Great, fun and informative”

Event photos by David Owens, from the Wine & Type Tasting at the London Design Festival 2016.