Published results

 
 

NEW Type Tasting Books
October 21st 2019
The Typographic Taste Changing Sweet & Sour Jellybean Experiment by Sarah Hyndman. Book 1 of 2, £10 + postage
Pre-order a copy now

NEW Type Tasting Books
October 21st 2019
Delicious Sweet & Sour Fonts
b
y Sarah Hyndman. Book 2 of 2, £10 + postage
Pre-order a copy now

Type Tasting Book Series

These are not the usual typography books. These are for people who want to change how we think and talk about typography.

International Journal of Gastronomy and Food Science, January 2018
The role of typeface curvilinearity on taste expectations and perception by Carlos Velasco, Sarah Hyndman (Type Tasting), Charles Spence (University of Oxford)

The Times, May 2017
Using right fonts on labels could tackle obesity

i Newspaper, April 2017
Just your type: Can the science behind the subconscious influences of different fonts be harnessed to make us think and eat differently? Read the extended online version

It's Nice That, April 2017
“Type alters what you smell” and other insights from Sarah Hyndman’s latest type-based research

Communication Arts, March/April 2016
Just Your Type by Sarah Hyndman

It’s Nice That, January 2016
Why Fonts Matter, and how they impact your mood
(One of the most read articles of the year)

Why Fonts Matter by Sarah Hyndman, Penguin/Random House (2016)

i-Perception, August 2015
The Taste of Typeface Design by Carlos Velasco, Andy T. Woods, Sarah Hyndman (Type Tasting), Charles Spence (University of Oxford)

AIGA Eye on Design, October 2015
The World’s Most Expensive-looking Font Might Surprise You Madeleine Morley

 
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