Type Tasting psychology of typography

Type Tasting is an innovative type studio founded by Sarah Hyndman, author of Why Fonts Matter, who delivers unique and entertaining events, talks and typography workshops. From newcomers to experts, she teaches audiences to communicate better and understand the psychology of type through interactive and revelatory experiences with all of the senses. Her mission is to inspire everyone by showing that type is exciting beyond the design studio.

Type Tasting talks

Talks

Entertaining talks with audience participation.

Type Tasting workshops

Workshops

Activity-packed workshops and masterclasses.

Type Tasting events

Events

Innovative events, tastings and experiences.

Type Tasting installations

Installations

Interactive and multisensory installations.

 
 
 
 

 

Take part

 
 
 
 
Research image.jpg
Type Tasting Case Study: British Academy installation and Lates

Case study
Event

Pride, Prejudice & Perceptions at the British Academy, a collaboration with AVM Curiosities.

Type Tasting Case Study: D&AD Festival masterclass

Case study
Workshop

A masterclass with games and experiments for the D&AD Festival at Shoreditch House.

Type Tasting Case Study: Glug Birmingham talk

Case study
Talk

Interactive talk and laughter on the theme of ‘Personality Types’ at Glug Birmingham.

 
 
 

 

Case studies

 
 
TypeTastingJan18TastingEventINTlr.jpg