Talks

Sarah Hyndman is a regular public speaker; she delivers entertaining talks for general interest audiences, or specialist talks for the communications industries. Talks can be chosen from the selection below, or you can commission Sarah to create a unique presentation tailored to you. Previous speaking gigs include Creative Mornings, Design Thinkers Toronto, Glug, South by Southwest (SxSW), TEDx, Typo SF and the V&A. She is a BBC Radio 4 regular and the type expert for Channel 4's Sunday Brunch. 

For the full list of previous speaking gigs visit Sarah's speaker sheet

 
What's Your Font?

FANTASTICAL TIME TRAVELLING TYPE SAFARI
• All levels
• Design industries

Sarah is your tour guide for a virtual Type Safari through pop culture, technological innovations, and social history. Take a tour through time and type from the past into the future from the comfort of your seat.

Other formats available:
• Experiential tasting event
• Workshop

Projecting your voice

TASTING TYPE AND 'WHY FONTS MATTER'
• All levels
• Design industries

Sarah shares observations from five years of research into perception, influence and multisensory typography, why this matters and how this is relevant beyond choosing a font. An informative and entertaining talk with lashings of audience participation.

Other formats available:
• Event
• Workshop

 
 

Scroll down to find out more or get in touch to book a talk.

 
 

FANTASTICAL TIME TRAVELLING TYPE SAFARI
• All levels
• Design industries

Sarah is your tour guide for a virtual Type Safari through pop culture, technological innovations, and social history. Take a tour through time and type from the past into the future from the comfort of your seat.

This is an immersive and multi-sensory journey through type; from distant history through to future trends. Embark on a trip through specific moments in time that reveal how echoes of culture and society are preserved in the DNA of visual language. Buckle up for an immersive tour through time and type tracking this amazing feat of human ingenuity as it ignites revolutions, triggers transformations and empowers empires. See how the invention that begins in Europe as a hacked wine press triggers a literacy revolution that changes the world.

Discover how printed type reflects the zeitgeist; the defining spirit or mood of a period in history is absorbed into the type styles that become popular, in a similar way to fashion or architecture. The resurgence of these styles at a later date reveal trends that give insight into cultural attitudes and social change.

This is a brief history of human communication and no prior knowledge of (or interest in) fonts is necessary. Storytelling devices that proved so popular on the Type Safari tours have been developed for this talk format, which is brought to life with tastings, games and challenges*.

Other formats available:
• Experiential tasting event
• Workshop
Brand new immersive tasting events launched at the London Design Festival 2018

*Props, activities and tasting samples are created to suit your budget and the size of the audience.

Get in touch to book

 
 
 

TASTING TYPE AND 'WHY FONTS MATTER'
Perception, influence and multisensory typography
• All levels
• Design industries

Sarah launched Type Tasting five years ago. She shares the observations from her research projects and collaborations with experimental psychologists, and demonstrates how you can use this knowledge to connect with your audience and to enhance experiences. She will talk about typographic interventions and how design can create positive change.

This is an informative and entertaining talk that combines psychology and perception research results with a user focused approach. It is packed with originality, humour, a dash of theatre and lashings of audience participation.

Sarah is interested in our psychological responses to different typefaces, she has been researching type and perception for five years and is building up comprehensive research-based type personality profiles. 

Sarah demonstrates that typefaces interact with all of our senses and one of her areas of expertise is multisensory typography. She works on collaborative studies with Charles Spence of the Experimental Psychology Department at the University of Oxford. She has delivered talks on this topic for Creative Mornings, the International Fragrance Association and Letterform Live. This can be combined with a tasting option at the end of a talk.

Add-on games and experiments
Participating in pre-talk experiments creates a fun and interactive social session for your guests, who will enjoy comparing their answers to established research results during the talk.

Other formats available:
• Event
• Workshop

Get in touch to book

 
 
Finding your voice for entrepreneurs

Photos by Jonathan Cherry, J. Aden Higgs, Viv Cherry, event images by David Owens, portrait of Sarah by Ivan Jones.