Talks

Sarah Hyndman is a regular public speaker; she delivers entertaining talks for general interest audiences, or specialist talks for the communications industries. Talks can be chosen from the selection below, or you can commission Sarah to create a unique presentation tailored to you. Previous speaking gigs include Creative Mornings, Design Thinkers Toronto, Glug, South by Southwest (SxSW), TEDx, Typo SF and the V&A. She is a BBC Radio 4 regular and the type expert for Channel 4's Sunday Brunch. 

For the full list of previous speaking gigs visit Sarah's speaker sheet

What's Your Font?

WHAT'S YOUR FONT?
Part talk/part game show

An entertaining pre- or after-dinner talk for any audience

A light-hearted and interactive talk delivered with originality, humour, a dash of theatre, a spot of 1970s game show unpredictability and lashings of audience participation.

Projecting your voice

TASTING TYPE
Interactive talk for creative and communications industries

Sarah shares learnings from five years of research into perception, influence and multisensory typography, and her interest in psychology. An informative and entertaining talk with lashings of audience participation.

Other formats available:
• Event
• Workshop

Fantastical time travelling type safari

FANTASTICAL TIME TRAVELLING TYPE SAFARI
Interactive talk for any audience

Sarah is your tour guide for a virtual Type Safari through pop culture, technological innovations, and social history. Take a tour through time and type from the past into the future from the comfort of your seat.

Other formats available:
• Experiential tasting event
• Workshop

Finding your voice for entrepreneurs

FINDING YOUR VOICE
Keynote talk for entrepreneurs and startups

As an entrepreneur or startup, finding your voice is vital to communicating your vision with clarity, and to make it memorable. Doing this well can make the difference between success and simply fizzling into obscurity, no matter how amazing your idea is.

Other format available:
• Workshop

Scroll down to find out more about each option or get in touch to book a talk

Glug Birmingham Photo by Jonathan Cherry
 

WHAT'S YOUR FONT?
Part talk/part game show
An entertaining pre- or after-dinner talk for any audience

A light-hearted and interactive talk delivered with originality, humour, a dash of theatre, a spot of 1970s game show unpredictability and lashings of audience participation.

Sarah Hyndman gives insights into the 'secret' messages hidden in words in a participatory and entertaining way. She invites the audience to take part in fun games and demonstrations that expose the magical power of fonts: how they 'whisper' to you and influence your choices, how they turn words into stories, and just how much they reveal about you. 

This talk is fun and no prior knowledge of (or interest in) fonts is necessary. This is a new talk that takes the most popular and fun elements from Sarah's specialist talks and repackages them in an entertaining way to surprise and delight a general interest audience.

Get in touch to book

 
 
 

TASTING TYPE
Perception, influence and multisensory typography
Interactive talk for creative and communications industries

Sarah launched Type Tasting five years ago. She shares the learnings from her research projects and collaborations with experimental psychologists, and demonstrates how you can use this knowledge to connect with your audience and to enhance experiences. She will talk about typographic interventions and how design can create positive change.

This is an informative and entertaining talk that combines psychology and perception research results with a user focused approach. It is packed with originality, humour, a dash of theatre and lashings of audience participation.

Sarah is interested in our psychological responses to different typefaces, she has been researching type and perception for five years and is building up comprehensive research-based type personality profiles. 

Sarah demonstrates that typefaces interact with all of our senses and one of her areas of expertise is multisensory typography. She works on collaborative studies with Charles Spence of the Experimental Psychology Department at the University of Oxford. She has delivered talks on this topic for Creative Mornings, the International Fragrance Association and Letterform Live. This can be combined with a tasting option at the end of a talk.

Add-on games and experiments
Participating in pre-talk experiments creates a fun and interactive social session for your guests, who will enjoy comparing their answers to established research results during the talk.

Other formats available:
• Event
• Workshop

Get in touch to book

 
 
 

FANTASTICAL TIME TRAVELLING TYPE SAFARI
Interactive talk for any audience

Sarah is your tour guide for a virtual Type Safari through pop culture, technological innovations, and social history. Take a tour through time and type from the past into the future from the comfort of your seat.

This is an immersive and multi-sensory journey through type; from distant history through to future trends. Embark on a trip through specific moments in time that reveal how echoes of culture and society are preserved in the DNA of visual language. Buckle up for an immersive tour through time and type tracking this amazing feat of human ingenuity as it ignites revolutions, triggers transformations and empowers empires. See how the invention that begins in Europe as a hacked wine press triggers a literacy revolution that changes the world.

Discover how printed type reflects the zeitgeist; the defining spirit or mood of a period in history is absorbed into the type styles that become popular, in a similar way to fashion or architecture. The resurgence of these styles at a later date reveal trends that give insight into cultural attitudes and social change.

This is a brief history of human communication and no prior knowledge of (or interest in) fonts is necessary. Storytelling devices that proved so popular on the Type Safari tours have been developed for this talk format, which is brought to life with tastings, games and challenges*.

Other formats available:
• Experiential tasting event
• Workshop

*Props, activities and tasting samples are created to suit your budget and the size of the audience.

Get in touch to book

 
 
Finding your voice for entrepreneurs
 

FINDING YOUR VOICE
Keynote talk for entrepreneurs and startups

As an entrepreneur or startup, finding your voice is vital for you to communicate your vision with clarity, and for it to be memorable. Doing this well can make the difference between success and simply fizzling into obscurity, no matter how amazing your idea is.

Sarah shares her learning as an experienced graphic designer and entrepreneur who has empowered businesses to find their voices and to project their visions successfully. She combines this with knowledge gained from five years of research into perception and influence of the printed word, along with judging design awards for D&AD and Penguin.

How can your voice carry across all platforms from stationary to social media? Why is consistency important? What can you do yourself, and when is it time to bring in the professionals?

Finding your own unique visual voice; one that reflects the personality and values of your vision, that feels authentic, inspires confidence, and connects with your audience, will ensure that you are heard and remembered. 

Other format available:
• Workshop

Get in touch to book

 

Photos by Jonathan Cherry, J. Aden Higgs, Viv Cherry, event images by David Owens, portrait of Sarah by Ivan Jones.