Welcome to the Type Tasting lab

The Type Tasting Lab contains a series of surveys that are created to be be fun and thought provoking to take part in. They’ve been designed to get you thinking differently about typefaces while you do them. Results are shared in Sarah's talks and books, some are part of the 2018 Typographic Interventions project which Sarah will be talking about at the Museum of Brands in October.

All of the surveys are anonymous; you will be asked for a little general information to help us interpret the results, but no personal identifying information will be requested or gathered. Read about privacy and your data.

Click on an image to take part in an experiment.

Would you like a visit from the Pop-up Type Tasting Typography Lab?

********* PERSONALITY RESEARCH (new fonts in the Font Census) *********