Mass participation workshops

Sarah Hyndman works with a team to create mass participation workshops in which delegates create a piece that is added to a display, which grows throughout the duration of the event.

This creates a focal point with visual impact and is highly shareable on social media. The workshop can tie in with the theme of the conference and Sarah can reference it in her presentation.

Sarah is a regular public speaker, and recent workshops have taken place at conferences where she is also a speaker.

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Toronto, London, Helsinki
Speaker and workshop curator

This drop-in workshop is linked to content in the talk that Sarah delivers during the conference.

Participants choose a typeface that reflects their personality and customise it to create their own ‘font selfie’. Their letter is added to the display that grows throughout the event to create an exciting collection of typographic self-portraits. Participants also have the opportunity to take part in Sarah’s ongoing typeface personality research.

Font Selfie workshops:
Design Thinkers, Toronto
Victoria and Albert.
Museum for the London Design Festival, London.
Vuoden Huiput Festival, Helsinki, Finland.


Design Thinkers Toronto
Speaker and workshop curator

Delegates at the conference are asked to consider the physical and edible qualities of typefaces and to invent a recipe to convey these. The aim is to engage participants in thinking about fonts in an unusual and fun way, which prompts lots of lively conversations in person and on social media. This is linked to Sarah’s research into type and all the senses and referenced in her presentation.

Monotype sponsored the Typographic Banquet workshop at Design Thinkers Toronto.


Pick Me Up at Somerset House, London

Participants are supplied with a selection of letters based on the typefaces designed by Louis John Pouchée in the 1800s. His original letters featured images of Victorian life from farmyard scenes to masonic iconography. For this workshop they are brought up to date and personalised with modern motifs and materials.

Victoria and Albert Museum

Victoria and Albert Museum for the London Design Festival

Participants choose a word to complete the phrase “London is…” that reflects creativity in London. They recreate their word in a style that reflected the word’s meaning either in advance or during drop-in workshops that took place throughout the weekend. For the London Design Festival event all the words were displayed at the V&A, and each day was documented with live lettering by Oli Frape and Ruth Rowland.

Pieces were created for the exhibition by high profile figures including Ralph Steadman and Alan Kitching.

South by Southwest

South by Southwest (SXSW), Austin, Texas

Participants customise letters from a selection of templates created to reflect global typography trends. This demonstrates that typography on signage reflects the history of an area and creates its typographic DNA.

Sarah was invited to run this drop-in workshop at South by Southwest.

Victoria and Albert Museum, Typographic Time Machine

Victoria and Albert Museum for the London Design Festival

Participants decorate letters from different eras in time. A typeface captures the spirit of when it was designed and is a permanent record of that moment in time. In this way typefaces document social history and chart developments in technology. Type can transport you to an imagined nostalgia that­ you may not have experienced first-hand, but which has become real to you through the experience of film and television.

Get in touch to discuss an event.

Photos by David Owens, Graham Sturt and Jonathan Cherry.

Photos by David Owens, Graham Sturt and Jonathan Cherry.