Masterclass: Introduction to Display Type with Prosecco
Learn about the big, bold and exciting display typefaces that appeared in the 1800s, and make your own customised 3D display letter.
2 hour workshop
£50 per person
All levels welcome
Looking for an inspiring and fun few hours of creativity and insights? Come to the enchanting Type Tasting studio, described as a ‘typographic apothecary shop’. Hear how display typefaces burst into life in the 1800s, while you make your very own customised 3D display letter, which you will take home in a frame.
Searching for a special gift for somebody? Create a letter using their initial, adding personalised details to tell their story.
Display typefaces were created with the Industrial Revolution, when typefaces needed to be seen at a distance on posters and advertisements. They ranged from the very first sans serifs created by sign writers, to styles that became increasingly wacky and eccentric as if competing for the spotlight.
Discover how the names given to these styles by the manufacturers reveal a great deal about the extravagant and eclectic tastes of the era; from the Egyptomania that swept the country, the love of ancient Roman architecture, to reviving the darkness of gothic times.
You will learn how a Victorian glass sign is made of layers, and this will form the inspiration for your 3D display letter creation. Plenty of collage and drawing materials are available for you to use.
Take your framed display letter home carefully wrapped and with a gift tag. You will also receive an information booklet about display type, along with a fun personality analysis based on your favourite font.
I look forward to hosting you in the magical Type Tasting studio, which is is full of typographic ephemera and has an extensive design and typography library for inspiration.
The workshop is on the first floor of a converted Victorian Chocolate Factory, which overlooks a cobbled courtyard and other artist’s studios. It is nestled in a quiet street between Dalston and Stoke Newington (please note that access is via an external metal staircase).
A glass of prosecco will be served if you desire, along with hot and cold drinks and plenty of creative fun.
Tuesday 28th August 7:00pm - 9:00pm
Tuesday 11th September 7:00pm - 9:00pm
Tuesday 25th September 7:00pm - 9:00pm
Tuesday 9th October 7:00pm - 9:00pm
About your host
The workshop is hosted by Type Tasting founder Sarah Hyndman who is on a mission to make typography fun for everybody. She is the author of ‘Why Fonts Matter’ and ‘How to Draw Type and Influence People’.
Sarah ran a graphic design company for a decade, and now focuses on her passion for letterforms and typefaces. She was a recent guest on BBC Radio 4’s Word of Mouth, appears on Sunday Brunch, has given a TEDx talk and publishes collaborative research with Professor Charles Spence from the University of Oxford.
She taught Experimental Typography at the University of the Arts London. She has run workshops at the Victoria and Albert Museum, Somerset House, Wellcome and the London Design Festival. She has also taken her workshops abroad to SXSW in Texas, and most recently to Toronto and Finland.
Sarah runs corporate workshops and her clients include adidas, BBC, D&AD, Moo and Wellcome.
Her passion for typography is infectious: “insightful and entertaining”, “brilliant mix of warmth, good humour and real insight”, “Inspiring, educational, very hands on but lots of fun”, “I had never understood why people hold such a passion for typography, now I see why!”