Adventure through type perception and all the senses
Icebreaker and team building activities
Come on an intriguing adventure through type and all the senses. Participate in games and experiments designed to take an entertaining look at human behaviour; from the idiosyncrasies of how the brain makes decisions, to the first impressions we form that alter what we taste or smell. Sarah Hyndman is on hand as the guide and will shed light on the results and explain the theories. As an icebreaker, this session creates an engaged and open-minded atmosphere and can be used to gather preliminary data for a project.
Duration: 1hr to 2.5hrs
Alternatively, a 30-minute interactive talk makes a great client conversation starter, read a review here
“Clever, insightful and original, Sarah left a lasting buzz and excitement behind her!” Charlotte Godfrey, BBC Bristol Awayday
Participate in games and experiments designed to take an entertaining look at human behaviour; from the idiosyncrasies of how the brain makes decisions, to the first impressions we form that alter what we taste or smell.
Sarah will demonstrate that a font is not a font — it’s an idea, a smell, a song, a memory, a personality, a warning, a taste, a seduction… When we read, we generally look past the type to focus on the experience it describes, unaware of the assumptions that we make that alter those experiences.
The games and demonstrations involve typography and all the senses and will challenge the subconscious assumptions you form based on the look of the words you read.
What might fonts smell like? What memories do they store? What songs to they bring to mind? How do they interact with all your senses? Can they influence your choices or alter what you experience?
This is a fun, hands-on, thought-provoking and participatory session. It is suitable for all audiences, or can be tailored for the design and communications industry.
In the tailored session you will also explore typefaces as cultural codes: investigating how codes of premium are changing and how different industries are responding to this. You will look at new emergent brands that use typography as a storytelling device enabling them to say more with less.
“This went down a storm. Inspiring, inclusive” James Fooks-Bale, Mindshare Huddle for Monotype
“Lots of activities to figure things out for ourselves. Very interactive, loved the visual elements and games” WGSN x Type Tasting
Participants spend time taking part in the experiments and demonstrations, filling in answer forms so they have a record of their responses.
Sarah guides the audience through the activities and explains the science/theories behind the experiments. She shares the expected results so that participants can compare their responses. This can be in a relaxed and conversational format, or as a presentation with audience participation.
A short wine tasting* can be incorporated into the experience, which demonstrates how sensory stimuli alter what you taste.
*Non-alcoholic drinks can be substituted.
Create an open-minded atmosphere that engages all participants.
Discover how we respond to the shape of words, and how we make decisions based on system 1 thinking.
Explore the experience of typography from the type consumer’s point of view.
Option to gather qualitative information for a rebranding or communications project.
Enjoy an entertaining team building session that energises the group.
BBC Bristol Awayday
The Mindshare Huddle for Monotype
The Victoria and Albert Museum for the London Design Festival
WGSN team building evening
As team building sessions for a range of communications and design agencies.
“Really inspiring and interesting, a big success” Dean Taylor, Virgin Active
“Sarah converted even the most cynical to the power of the fonts around us.” Mark Jones, BBC Bristol Awayday
“I thought it was really interesting, like a mini TED talk with activities” WGSN x Type Tasting