Workshops and teaching
Typography is the interface between consumer and what is consumed. Type is at the intersection of anticipation and experience, yet we generally pay little attention to it. Instead, we look past it to the experience it describes, unaware of the assumptions we have formed and the choices we have made based on the look of the words.
Having a better understanding of this empowers brands to communicate more effectively, gives us tools to create positive behaviour change, and enables us all to make better-informed choices. Discovering this through games and demonstrations is lots of fun!
Combining type and semiotics with new ideas in science and design underpins Sarah’s approach. She creates exciting and original workshops and events that reveal the power of typography, highlight the language of social culture or tell the story of a brand.
“Absolutely amazing! Lots of activities to figure things out for ourselves. Very interactive, loved the visual elements and the games” adidas / “Brilliantly delivered and such a clever structure that engaged us all” D&AD / “Wasn’t sure how relevant a session on fonts would be to me. BUT I was so wrong!” WGSN
Get in touch with Sarah for full details of Type Tasting workshops and sessions.
Sarah is a guest tutor for colleges both in the UK and abroad including the Ecole Intuit Lab Mumbai, Cal Poly, Portland State University, RMIT Melbourne, Shillington and VIA University College Denmark. To find out more about Sarah’s workshops, talks and courses for schools, colleges and universities click here.
BumbleBizz launch / adidas HQ Germany / BBC Bristol breakout sessions / D&AD Festival / Design thinking with typography / Fantastical time travelling type safari / Gin & Type Tasting / Type & Sound with Interbrand / Wellcome Collection / WGSN Fight Club / Wine & Type Tasting
Get in touch with Sarah to request more information or to commission a workshop for your group or organisation.
Event photos by David Owens.