Do You Judge a [xxx] by its (yyy)?
Discover how type influences you and informs the decisions you make.
Take part in entertaining and intriguing experiments. Explore how the typefaces you encounter every day shape your expectations and alter your experiences, without you even realising it.
Activities will demonstrate that type interacts with all of your senses, influence your decisions and enhance (or diminish) how much you enjoy something. Understanding this can help you to make more informed decisions.
Ultimately you can decide whether the label’s just there to inform you, or does it transform your experience?
Suitable for all, no prior knowledge needed.
#perception #multisensory #experiments