Workshops

Do you want to choose typefaces that make a first impression, communicate your story and really connect with your audience?

Isolate just the type styles of a brand, and they communicate a huge amount. It’s not about the kerning, it’s about the impression they make on the subconscious.

Book an activity-packed workshop, which will benefit your business by expanding your team’s communications toolkit as you invest in their continuing professional development. Type Tasting workshops empower entrepreneurs to tell their story, inspire creatives with design thinking, equip communications teams and designers with effective and research-based resources. We also create exciting breakout events for a launches, conferences or festivals. We’ve created sessions for adidas HQ, BBC, BumbleBizz, D&AD, Interbrand, Monotype, Springett’s, Virgin Active, Wellcome and WGSN.

  Storytelling with fonts  Learn how to use type to make an authentic first impression and tell your story.  This is a workshop for communicators and creatives who would like to tell the story of their brand or product more effectively. Typefaces add layers of visual meaning, set the right tone and can connect with (or alienate) your audience.  You will take part in experiments and gain access to perception research results. This approach enables you to create a memorable and authentic first impression that differentiates you from the crowd.  Benefit your business by expanding your team’s communications toolkit and investing in their continuing professional development.  #storytelling #semiotics #communication

Storytelling with fonts
Learn how to use type to make an authentic first impression and tell your story.

This is a workshop for communicators and creatives who would like to tell the story of their brand or product more effectively. Typefaces add layers of visual meaning, set the right tone and can connect with (or alienate) your audience.

You will take part in experiments and gain access to perception research results. This approach enables you to create a memorable and authentic first impression that differentiates you from the crowd.

Benefit your business by expanding your team’s communications toolkit and investing in their continuing professional development.

#storytelling #semiotics #communication

  Typographic Time Travel  Journey through time, type & all the senses.  This will change the way you think about type history forever. Type seen in context becomes exciting, relevant and surprising, and is an evocative record of social history.  Scribble your way through time and type in an immersive and multi-sensory journey. Packed with fast-paced sketching excercises, sounds, smells, tastes and bursting with stories. This gives you the key to understanding why different typefaces evolved and how you can choose them with greater confidence.  No prior type or drawing experience is needed.  #typography #history #revelations

Typographic Time Travel
Journey through time, type & all the senses.

This will change the way you think about type history forever. Type seen in context becomes exciting, relevant and surprising, and is an evocative record of social history.

Scribble your way through time and type in an immersive and multi-sensory journey. Packed with fast-paced sketching excercises, sounds, smells, tastes and bursting with stories. This gives you the key to understanding why different typefaces evolved and how you can choose them with greater confidence.

No prior type or drawing experience is needed.

#typography #history #revelations

  Do You Judge a [xxx] by its (yyy)?  Discover how type influences you and informs the decisions you make.  Take part in entertaining and intriguing experiments. Explore how the typefaces you encounter every day shape your expectations and alter your experiences, without you even realising it.  Activities will demonstrate that type interacts with all of your senses, influence your decisions and enhance (or diminish) how much you enjoy something. Understanding this can help you to make more informed decisions.  Ultimately you can decide whether the label’s just there to inform you, or does it transform your experience?  Suitable for all, no prior knowledge needed.  #perception #multisensory #experiments

Do You Judge a [xxx] by its (yyy)?
Discover how type influences you and informs the decisions you make.

Take part in entertaining and intriguing experiments. Explore how the typefaces you encounter every day shape your expectations and alter your experiences, without you even realising it.

Activities will demonstrate that type interacts with all of your senses, influence your decisions and enhance (or diminish) how much you enjoy something. Understanding this can help you to make more informed decisions.

Ultimately you can decide whether the label’s just there to inform you, or does it transform your experience?

Suitable for all, no prior knowledge needed.

#perception #multisensory #experiments

  Symphony with One Typeface  Create your expressive vocal range  In this session you will discover that a single corporate typeface does not have to be monotonous.  Learn how to use one typeface expressively to create an exciting vocal range, how to match tone and mood to a situation while maintaining a coherent brand voice. Explore the importance of communicating with a unified voice, and have fun using collage to create creative compositions for social media posts.  #expressive #typography #coherence

Symphony with One Typeface
Create your expressive vocal range

In this session you will discover that a single corporate typeface does not have to be monotonous.

Learn how to use one typeface expressively to create an exciting vocal range, how to match tone and mood to a situation while maintaining a coherent brand voice. Explore the importance of communicating with a unified voice, and have fun using collage to create creative compositions for social media posts.

#expressive #typography #coherence

  Guilt vs Pleasure  Exploring language to nudge positive behaviour change.  The Pop-up Typography Lab has been appearing at events and festivals throughout the year with experiments exploring how typography and language can create positive behaviour change.  In this session you will join in the discussion and gain insights into the results of the experiments to date. Ultimately your participation will help to create the blueprint for positive change that will be shared in the public domain.  #nudge #positive #change

Guilt vs Pleasure
Exploring language to nudge positive behaviour change.

The Pop-up Typography Lab has been appearing at events and festivals throughout the year with experiments exploring how typography and language can create positive behaviour change.

In this session you will join in the discussion and gain insights into the results of the experiments to date. Ultimately your participation will help to create the blueprint for positive change that will be shared in the public domain.

#nudge #positive #change

 Type Tasting x Better Letters present:  How Typography began with the Brush   Sketch your way through this immersive and enlightening workshop with sound, smell and tasters. Connect type theory with the history of sign writing as you discover how each discipline has profoundly shaped the other. This fast-paced workshop will give you a greater understanding of letterform development in context of social history, which will strengthen your practice and broaden your vocabulary.  Launching in 2019,  register your interest .  #typography #signwriting #history

Type Tasting x Better Letters present:
How Typography began with the Brush

Sketch your way through this immersive and enlightening workshop with sound, smell and tasters. Connect type theory with the history of sign writing as you discover how each discipline has profoundly shaped the other. This fast-paced workshop will give you a greater understanding of letterform development in context of social history, which will strengthen your practice and broaden your vocabulary.

Launching in 2019, register your interest.

#typography #signwriting #history

Get in touch to book a workshop.

If you are an individual who would like to find out how exciting typography is check out the calendar for enlightening talks and immersive events.

See case studies of previous workshops

  Photos by David Owens and Sarah Hyndman

Photos by David Owens and Sarah Hyndman