Take an an immersive and multi-sensory journey through time, type and semiotics; from past history through to future trends.
Printed type is an amazing feat of human ingenuity, in Europe it began as a hacked wine press and went on to ignite revolutions, empower empires, and trigger changes that have transformed our world.
Sarah is your tour guide for this hands-on and interactive journey through pop culture, technological innovations, and social history. She will show you how echoes of culture and society are preserved in the DNA of visual language.
Take part in activities, tastings and experiments designed to bring key eras to life, shedding light on the typefaces that narrated them.
Discover how printed type reflects the zeitgeist; the defining spirit or mood of a period in history is absorbed into the type styles that become popular, in a similar way to fashion or architecture. The resurgence of these styles at a later date reveal trends that give insight into cultural attitudes and social change.
Roll your sleeves up for typographic life drawing. Get hands-on exploring letterforms using different mark making mediums as you discover how tools and technology have shaped their form, and how this can demystify traditional type classification systems.
This is a brief history of human communication and no prior knowledge of (or interest in) fonts is necessary. Storytelling devices that proved so popular on the Type Safari tours have been developed for this format, combined with tastings, games and challenges.
• 1 hour lunchtime taster
• 2/2.5 hours
• Half-day workshop
• Full-day workshop
• All communications teams
• Graphic designers
• The curious no experience necessary
adidas, Autotrader, BBC, BumbleBizz, D&AD, Ecole Intuit Lab Mumbai, Grafia Finland, Interbrand, JML, Monotype, Save the Children, Springetts, Virgin Active, Wellcome, WGSN.