Workshops

Invest in your team’s continuing professional development with an activity-packed workshop or masterclass tailored to your needs. We can also create an exciting workshop to take place during a launch, event or festival. Type Tasting sessions empower entrepreneurs, inspire creativity with design thinking, and they equip communications teams and experienced designers with research-based resources. Type Tasting workshops have been created for adidas HQ, BBC, BumbleBizz, D&AD, Interbrand, Monotype, Springett’s, Virgin Active, Wellcome and WGSN.

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TYPE & PERCEPTION

Investigate psychology and type perception in an activity-packed session away from the computer. Learn about theories with access to Type Tasting research not yet published, and understand how you can use this knowledge to better connect with and motivate your audience. Games, experiments, challenges and hands-on typographic explorations bring theories to life and invite you to be a part of the discovery process.

Options
• 1 hour ideal as a fun lunchtime taster
• 2/2.5 hours ideal as an evening social
• Half-day workshop
• Full-day workshop

Tailored to
• All communications teams
• Graphic design teams
• In-house design and communications teams
• The curious no experience necessary

Alternative formats
• Event
• Talk

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Investigate psychology and type perception in an activity-packed session away from the computer. Learn about new theories with access to Type Tasting research not yet published, and understand how you can use this knowledge to better connect with and motivate your audience.

Exploring type perception and psychology from the type consumer’s point of view provides a greater understanding of the user experience of typography, supported by insights and theory for your to incorporate into your work.

Take part in games, experiments, challenges and hands-on typographic explorations that bring the theories to life and invite you to be a part of the discovery process.

Sarah will introduce the concept of creating typographic interventions to effect positive change. You will explore the semiotics of visual language, and find out how the importance of congruency was demonstrated by a ‘failed’ experiment.

Apply research-based methodologies to selecting and combining typefaces, using a process that is based on typeface profiling results and theories from behavioral psychology.

Sarah presents aspects of multisensory typography and demonstrates that typefaces interact with all of our senses. You may also discuss current and future trends in typography, and how you might incorporate these into your work.

In short, you will broaden your typographic vocabulary and empower yourself to make confident type choices proven to connect with your audience.

Alternative formats
• Event
• Talk

ADD TESTIMONIALS

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The content varies depending on the length of the session; from a short and entertaining taster, to longer teambuilding workshops that gives you the time to examine the topics in-depth.

Options
• 1 hour, ideal as a fun lunchtime taster
• 2/2.5 hours, ideal as an evening social
• Half-day workshop
• Full-day workshop

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Workshop length and content are tailored to the requirements of participants.

Suitable for
• All communications industries teams
• Graphic design teams
• In-house design and communications teams
• The curious, no experience necessary

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All communications industries teams

Taking a user-focused approach gives insight into the type consumer's experience, enabling you to tailor your communications to connect with and motivate your audience. This takes the language away from design jargon, demystifying the language of typography.

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Graphic design teams

Refresh your team's enthusiasm in this intensive session that explores current theories of the psychology of communication. Hands-on activities take a user-focused approach and feature the latest Type Tasting research. Day-long sessions include a creative challenge that gives your team the opportunity to put the theories into action.

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In-house design and communications teams

Refresh your idea generation potential and originality by incorporating new theories and research results that expand your typographic vocabulary within the parameters of your brand guidelines.

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The curious, no experience necessary

A fast-paced and fun series of interactive games and experiments that are designed to surprise, entertain and provoke conversation as they reveal just how much typefaces influence your assumptions and experiences.

“Clever, insightful and original, Sarah manages to creatively present her expertise and knowledge, engaging junior staff to senior managers. She left a lasting buzz and excitement behind her!” CHARLOTTE GODFREY, BBC BRISTOL

“Sarah converted even the most cynical to the power of the fonts.” MIKE BRODY, BBC BRISTOL

“A full & fun day of learning about the ins & outs of the psychology of typography. Totally incredible” Eliza Blake

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FOR ALL: UPSELL TO:

• TRENDS/HISTORY

• WINE/TYPE TASTING

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“A full & fun day of learning about the ins & outs of the psychology of typography. Totally incredible” Eliza Blake

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FANTASTICAL TIME TRAVELLING TYPE SAFARI

This is an an immersive and multi-sensory journey through time and type; from past history through to future trends. Take part in activities, letterform drawing, tastings and experiments as you discover what typefaces reveal about pop culture, technological innovations, and social history. This is a brief history of human communication and no prior knowledge of (or interest in) fonts is necessary.

Options
• 1 hour ideal as a fun lunchtime taster
• 2/2.5 hours ideal as an evening social
• Half-day workshop
• Full-day workshop

Suitable for
• All communications teams
• Graphic designers
• The curious no experience necessary

Alternative formats
• Experiential tasting event
• Talk

*****

Take an an immersive and multi-sensory journey through time and type; from past history through to future trends.

Printed type is an amazing feat of human ingenuity, in Europe it began as a hacked wine press and went on to ignite revolutions, empower empires, and trigger changes that have transformed our world.

Sarah is your tour guide for this hands-on and interactive journey through pop culture, technological innovations, and social history. She will show you how echoes of culture and society are preserved in the DNA of visual language.

Take part in activities, tastings and experiments designed to bring key eras to life, shedding light on the typefaces that narrated them.

Discover how printed type reflects the zeitgeist; the defining spirit or mood of a period in history is absorbed into the type styles that become popular, in a similar way to fashion or architecture. The resurgence of these styles at a later date reveal trends that give insight into cultural attitudes and social change.

Roll your sleeves up for typographic life drawing. Get hands-on exploring letterforms using different mark making mediums as you discover how tools and technology have shaped their form, and how this can demystify traditional type classification systems.

This is a brief history of human communication and no prior knowledge of (or interest in) fonts is necessary. Storytelling devices that proved so popular on the Type Safari tours have been developed for this workshop format, which is brought to life with tastings, games and challenges.

Alternative formats
• Experiential tasting event
• Talk

ADD TESTIMONIALS

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Options
• 1 hour, ideal as a fun lunchtime taster
• 2/2.5 hours, ideal as an evening social
• Half-day workshop
• Full-day workshop

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Suitable for
• All communications industries teams
• Graphic designers
• The curious, no experience necessary

 

 

WORKING
FINDING YOUR VOICE

As an entrepreneur or startup, finding your voice is vital for you to communicate your vision with clarity, it can make the difference between success and simply fizzling into obscurity, no matter how amazing your idea is. Sarah shares her learning as an experienced graphic designer and entrepreneur, combined with knowledge gained from five years of type perception research, to enable you to find your own unique voice.

Options
• 1 hour
• 2/2.5 hours
A Finding Your Voice workshop is ideal as part of a launch event, conference or festival.

Suitable for
• Entrepreneurs and startups no design experience necessary

Alternative format
• Talk

 

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As an entrepreneur or startup, finding your voice is vital for you to communicate your vision with clarity, and for it to be memorable. Doing this well can make the difference between success and simply fizzling into obscurity, no matter how amazing your idea is.

Sarah shares her learning as an experienced graphic designer and entrepreneur who has empowered businesses to find their voices and to project their visions successfully. She combines this with knowledge gained from five years of research into perception and influence of the printed word, along with judging design awards for D&AD and Penguin.

Learn how to define your own voice, from the fonts you choose to the the way you use them across the platforms from stationary to social media.

Projecting your own unique visual voice that reflects the personality and values of your vision will feel authentic, inspire confidence and better connect with your audience.

How do you find your voice? Why does consistency matter? What can you do yourself, and when is it time to bring in the professionals?

This is an engaging and fun session with lots of activities, games and props that will broaden your typographic vocabulary. The session will empower you to project your voice with confidence and to communicate your vision with clarity in today’s noisy information age.

Alternative format
• Talk

ADD TESTIMONIALS

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Options
• 1 hour
• 2/2.5 hours
A Finding Your Voice workshop is ideal as part of a launch event, conference or festival.

 

“A great success… regenerated our experimental creative natures, which is invaluable for producing engaging and exciting brand expressions” TERI HENMAN, INTERBRAND.

“Allowed us to reconnect with our hands-on skills. I recommend this to anyone who spends too long in front of a computer”
JOANNA LEWIS, SAVE THE CHILDREN.

 

 

Photos by David Owens and Viv Cherry, Font Selfie Machine on home page by Nicole Gordon.