Type Tasting x Better Letters present
From brush strokes to typography
You love letterforms, you’re keen to broaden your vocabulary of lettering styles and would like to understand why different typefaces evoke specific associations. No prior experience or drawing skills are necessary.
Discover a new approach that unlocks your understanding of letterforms and demystifies the language used to describe them. Gain the confidence to go beyond your comfort zone and to use a wider range of typefaces as storytelling devices. You’ll learn from an author who has spoken about typography on television, radio and some of the biggest stages in the graphic design world. The most exciting thing you’ll discover is how much of an expert you already are.
This is a brand new workshop for the creatively curious, which takes you on a hands-on tour through the history of letterforms as you discover how the sign writer’s brush has profoundly influenced the development of typefaces in Europe and North America.
This workshop with author and Type Tasting founder Sarah Hyndman takes you on a journey through time and letterforms with fast-paced sketching exercises throughout. Images, sound, scent and tasters will bring each era to life, making this a fun and enlightening discovery session. This workshop has been created exclusively for Better Letters.
Date: Saturday 30th March, 10am to 5pm.
Location: Chocolate Factory N16, London N16 7SX.
Price: £180 (£150 earlybird).
Are you a graphic designer looking for creative inspiration as part of your professional development? Let us know so we can reserve your spot and we'll invoice your employer directly. Request a pdf presentation.
Book here or get in touch to organise a private session for your group or organisation.
You’ll use a selection of mark-making tools including charcoal, pens, pencils and poster paints in your exploration of letterforms (you’re welcome to bring your favourite pens and brushes). This is not a sign writing technique workshop; but it is an ideal companion because it teaches you theory to complement the skill.
The workshop is suitable for complete beginners, and those with previous experience. No prior experience or drawing skills are necessary.
You will: Journey back to the source of the serif and discover the classic proportions that have echoed across the centuries; Uncover the genuine English vernacular style, and find the evidence to prove that sans serifs appeared on buildings long before they were printed; Unpick the idiosyncrasies of naming systems, and celebrate sign writers as the first branding designers — whose influence can still be seen in many of today’s logos; Find out how a quick and casual style left England and went on to travel the world; And spot the shapes of 19th Century counter-culture in fading ghostsigns.
This workshop is ideal for:
• Sign writers who work with design, branding and communications agencies.
• Graphic designers who would like to connect sign writing with type theory.
• The curious who would like to learn more about the history of letterforms in a fun and relaxed setting.
• As a team building session for all departments in the creative industries.
Take home a signed copy of the limited first edition The Type Taster by Sarah Hyndman, not available elsewhere.
The workshop is on the first floor of a converted Victorian Chocolate Factory overlooking a pretty cobbled courtyard surrounded by artist’s studios. It is nestled in a quiet street between Dalston and Stoke Newington (please note that access is via an external metal staircase). The nearest stations are Dalston Junction and Dalston Kingsland, and there are plenty of buses (the nearest stop is Princess May Road).
There are lots of cafés nearby for lunch, alternatively you're welcome to bring a packed lunch with you. There will be plenty of hot and cold drinks and snacks available throughout the day.