UX London 2025
Fantastic voyage from sight to senses
Closing talk

What if the final frontier of discovery isn’t out there? Buckle up. Your senses are about to take the controls. Join a live expedition into our inner world to explore why we see, feel and remember.

With a post-talk multi-sensory tasting. You’ll be transported to three fictional bars through the power of sound, sight and scent.

Arts University Bournemouth
The live lab seeing senses gameshow

Arts University Bournemouth
Seeing Senses: glitches, sameness & the unexpected

2024

Adobe MAX 2024
Seeing language, but do you see what I see?

London Design Festival
Taste of Time
London

Stokey Lit Fest
Get experimental: Your brain on words
London

GroupM Conference (WPP Media)
Typosensory perception & live jellybean experiment
Düsseldorf

Ravensbourne
Typosensory perception & live jellybean experiment
London

TBD Conference ‘Fascia’
Typosensory perception
London & virtual

Type Tasting
Typo-vescent cocktails
London

D&AD
Why do words feel invisible?
London

Type Tasting
Typo-sonic snacks
London

2023

Adobe MAX
Synaesthetic typography
Los Angeles

Product Madness
Typosensory perception
London & virtual

Tortoise Media’s Kite Festival
Typosensory perception & live jellybean experiment
Oxfordshire

Creative Review
Panel discussion
Virtual

Onsite
Pamphlets, protests & revolutions
Falmouth

St Swithun’s psychology festival
Typosensory perception & live jellybean experiment
Winchester

D&AD
Panel discussion
London

Onsite
Synaesthetic typography
Falmouth

2022

Adobe MAX
Consuming words from brain to senses
Los Angeles

CopyCon 2022
Communicating the senses
Brighton

Queen Mary’s University staff teambuilding
Pamphlets, protests & revolutions
London

Future Strategy Club
Pamphlets, protests & revolutions
London

Type Ed California
Virtual

Design Museum
Design Ventura
London

Google
London type safari
Virtual

Portland University
Pamphlets, protests & revolutions
London

Bournemouth
Pamphlets, protests & revolutions
Bournemouth

2021

London Transport Museum
Sign spotting quiz
London

Adobe MAX
Trends and futures
Virtual

TBD
Typosensory perception
London

2020

Adobe MAX
East London type safari
Virtual

Lockdown Letterheads
East London type safari
Virtual

Just Eat Global Gathering
Typosensory activity lab
Bognor Regis

Design Ventura
Typosensory activity lab
Design Museum, London

💥 “Sarah is a one-in-a-million speaker your people need to experience.” Paul Armstrong, TBD

💥 “Game-changer” SXSW Austin, “Amazing! Very interactive” WGSN 💥 “Left a lasting buzz & excitement” BBC 💥 “Surprising & delicious” adidas HQ 💥 “Went down a storm” Mindshare 💥 “Thought provoking” Mishcon de Reya 💥 “Really inspiring” Virgin Active 💥 “Almost magic… it was actually pure science” D&AD 💥 “F*!*ing genius!” Adobe MAX Los Angeles.

2019

Foster + Partners
London

Future Strategy Club
London

Sense Me exhibition
Opening night talk and tasting
Trapholt Museum
Kolding, Denmark

Kerning
Faenza, Italy

Design Thinkers Vancouver

Glug
Brighton

Diálogos
EASD
València

2018

Adobe
Team away day
San Francisco

Fail Better Launch
CSM, UAL London

The Future is Coming
With The Futur, London

Peter Schmidt Group
Hamburg

🎧 Michael Rosen’s Word of Mouth
BBC Radio 4

Vuoden Huiput Festival
Helsinki

2017

Design Thinkers Toronto

Northern Design Symposium
Newcastle upon Tyne

BumbleBizz launch
London

Mondaine watches launch
London

The Fragrance Forum (IFRA)
London

We Love Graphic Design
Copenhagen

London Design Festival
V&A Museum, London

Glug
Birmingham

2016

Museum of Brands
London

Ampersand conference
Brighton

Mumbai Master Talk
Ecole Intuit Lab
Mumbai

Tate Modern
Book launch
London

London Design Festival
Laithwaites Arch
London

Letterform Live for Grafik
Protein Gallery
London

Crossmodalism Gathering
Proud Archivist
London

It’s Nice That
Nicer Tuesdays
Protein Gallery
London

London Design Festival
Laithwaite’s Arch London

Sunday Brunch
Channel 4 television

Creative Mornings
Proud Archivist
London

2015

London Design Festival
V&A Museum
London

🎧 BBC Radio 4 Saturday Live
• 4 minute version
• Full episode

TYPO SF
Conference
San Francisco

Clerkenwell Design Week
Panel discussion
London

SXSW
Austin

Letterform Live for Grafik
Protein Gallery
London

2014

📺 TEDx
(watch here)

London Design Festival
V&A Museum,
London

SXSW
Austin

Eye Magazine’s Type Tuesday
St Bride Library
London